Airports get a huge amount of traffic every day - business travelers, families traveling on vacation, families and friends meeting people arriving. Even small regional airports get a large amount of traffic. The following shows the passenger traffic at the twelve busiest U.S. airports. When you factor in the non-traveling people who pass through airports, the numbers are even more staggering.

The offer was too good to pass up, but too much for one adoption group to handle alone. That is when The ASPCA and The Greyhound Project became involved. When Cynthia Cash offered to handle the research and coordination, the project took off. The ASPCA and The Greyhound Project each contributed $2000 to launch the project.

Cynthia located and got bids from the companies that produce the displays for the major airport advertising companies, and we negotiated with five of the major airport advertising companies to provide the same service as that being offered by AK Media. TKO Visual Communications, the production company selected, helped to develop a simple visual display that is intended to grab attention for the dogs. Because a large proportion of the travelers may be "passing through" rather than "going home" when they see the exhibit, we decided that they should all have the 800 referral numbers - the GPA/AGC number and the NGAN number. Both networks refer to adoption groups based on where the individual lives.

Whenever we mentioned the project to any of the greyhound groups, they wanted to know how they could become involved. With the initial funding, we expected to be able to place two displays in the ten most heavily used airport, but with the interest of everyone we talked to, the project rapidly expanded to seventy-nine displays in thirty-eight airport. We even had individuals who wanted to sponsor display as a memorial to special greyhounds. For adoption groups sponsoring displays, we added a line for the name of the group and the local telephone number.